1.) Mobile everything! If you’re not on the mobile trend, you better get there. The rise of people using mobile-only as their only form of internet will reach 1 billion and brands need to get ready. The importance of mobile search, mobile optimization, mobile conversation, and mobile ubiquity cannot be overstated. Also, look out for increased mobile payments including Apple iPay.
2.) Content, Content, Content! Brands will need to develop engaging and creative content that users will want to read and share. You’ll want to invest in a great writer who knows your brand as well as your customer. Also, play close attention to video content. Using platforms such as YouTube and Facebook take “visual storytelling” to a whole new level.
3.) Data Will Drive Decisions! In 2015 we’ll see smart media companies adopting data-driven strategies that move beyond just accessing ‘big data’ to actually integrating data into everyday marketing decisions, product development and campaign planning. Analytic and big data can be combined to increase sales by using more effective marketing and advertising strategies. Companies will also want to focus on conversation rate optimization where site visits turn into sales.
Unless you were born yesterday, I think you know at least these three predictions were more than accurate. So what’s next? What could 2016 hold for us marketers? According to Forbes and Click Z, we can look for the following to dominate next year:
1.) Snapchat as a marketing platform
2.) IoT user adoption and data
3.) In the moment advertising
4.) In-app functionality will diversify and spread
5.) User privacy concerns will hit an all-time high
6.) Competition for organic visibility will increase